Yuv Beauty

Yuv Beauty offers an innovative professional hair-color solution, designed for a circular economy around refillable aluminum cartridges. My assignment: extend the brand's existing identity through animation concepts.

Exploration 1 — 3D motion

First direction: a 3D promotional video connecting the brand's existing motion design to the physical machine. The graphic dots of the Yuv guidelines become the color cartridges — a minimalist, refined result, made in Cinema 4D and After Effects.

Exploration 2 — 2D motion & typography

In parallel, several 2D animations of text and graphic elements. Refined through rounds of team feedback, they highlight the brand's key benefits.

Bonus — Pictograms

At the end of the assignment, I started the pictograms for the Yuv machine's user manual, generating isometric views of the 3D model created for the animations.